User research
What is the current behavior of potential users, the relationship, and the decision-making process regarding plants?
Research objectives
A better understanding of the product’s specifics by exploring the reasons for joy and frustration when you own a plant.
Insights about the methods people use to understand the needs of plants and the actions are taken to keep them healthy.
Main questions
What are the problems that plant owners face?
What activities are perceived as difficult and way?
How users manage their plant care tasks?
Methodologies
Semi-structured interviews
Persona
Participants
Interviews: 12 participants (8 plant owners, 2 people who do not have plants, 2 experts).
Demography: male/ female mix, aged between 26 and 54 years.
Journey map
User story
What people were feeling about the topic?
I conducted a small online survey to figure out what people struggle with the most.
With the help of Typeform, I used the “logic jumps” to do a personalized survey.
What type of features and functionalities the users would need in a plant-tracking app?
Who is the User Persona?
To help establish empathy I created two user personas
Mario had previously a negative experience owning plants
Lily is almost an expert.
As the project was short, I choose Mario as a key persona as he has the most needs to address.
Before and after he buys a plant
With Mario’s Persona in mind, I created an "Elena's style journey map" by integrating a storyboard in order to visualize the process a user goes through.
